Santa Barbara-based EventPRO has more than 25 years of experience in researching, promoting and organizing running & endurance sports. From start-to-finish, our team provides Big Picture strategy and comprehensive event, media, marketing & PR operational guidance & support for events, organizations and campaigns.
With unparalleled service and attention-to-detail, our main objectives are to enhance, augment and amplify your event & media operations, to help properly frame the event, campaign or theme and to increase the regional & national footprint for our clients. EventPRO also targets the appropriate endemic and non-endemic media throughout the process to maximize engagement, coverage and “buzz”.
EventPRO will consult on a range of areas including, but not limited to client asset evaluation & recommendations, media operations, branding, quality control and online & print marketing as well as advertising, sponsorship, feedback & crisis management and also serve as a one stop, unmatched resource for our clients to produce tangible, impactful, memorable, rise above the crowd results.
We also connect our clients with best-in-class partners to support some of our services or requests.
Big picture strategy, quality control & branding
No part of your Public Relations, Marketing and Advertising efforts can be developed & implemented well in silos or worse as one-off “jobs”. With a cost-effective minimum monthly retainer, which provides a number of invaluable services, we intimately get to know your event, campaign or project inside-and-out, saving your team time & money with our comprehensive services. Also for a one-time fee or as part of your contract (discounted fee), we provide comprehensive client asset evaluation, feedback & recommendations.
In our industry, public relations is an often overlooked or underappreciated part of an event’s ecosystem, while major sports and large events strategically & consistently adopt PR strategies to rise above the rest. Going beyond just the basic press release, we start with PR as a foundation into your overall event strategy to produce a larger footprint locally, regionally and nationally that provides valuable earned media exposure for your event, sponsors and participants.
Press release development, editing & distribution
National media outreach & pitches with successful major media placements (contact us for examples)
Press conference and related events development
Media guide & collateral copy development and editing
Branding, framing & Big Picture feedback and strategy
Communicating effectively to your audience is the single most important thing you can do to sustain your event well into the future. Finding new audiences while speaking to your existing base will allow you to continue to grow in an endurance sports industry environment that is more competitive & diverse than ever.
Marketing campaign development
Email marketing review & list development
Email campaign development & distribution
Social platforms, management & metrics: Facebook, Instagram & Twitter
Do you know how much you are spending per registered participant? For your money, are you reaching the right, best audiences and on the right websites? We work closely with you to understand your past advertising efforts, where you can grow and how online advertising effectively can lower costs, while reaching more people.
Additional online ad placements & calendar listings
There is nothing more exciting or pressure-filled than race weekend. From media management to announcing and even getting elite athletes to your starting line, we complement your team so that you can focus on event operations, sponsors and celebrating each and every finisher.
Media management, resource & support
Announcing, MCing & video interviews
Customer service support
One of the most frequently asked questions from clients is: “How can I obtain more sponsorship dollars?” There’s no easy answer here, but we believe great relationships begin first-and-foremost with your internal efforts to cultivate strong relationships locally, regionally and/or nationally. Here we provide guidance as well as a “different set of eyes and ears” to help provide the “right stuff” that you need to seal the deal such as industry data, event analytics, professionally designed collateral and more.
Analytics & institutional knowledge
Sponsor brochure development & editing
We provide comprehensive design, editing & quality control services to make sure your brand is professional & engaging, and moreover, your website is setup behind the scenes to maximize your exposure on search engines and news feeds.
Website development & launch (see Our Work)
Website editing & quality control
Custom social content (posts/hashtags) embed blocks for Facebook, Instagram, Twitter, YouTube & Medium
Custom leaderboards for records, all-time lists, legacy runners and more
Custom Registration & PARTICIPANT SURVEYING
We work with the best event registration and survey platforms out to suit your needs, but there may be cases where you’d like your own custom registration form for participants, volunteers, sponsor inquiries, you name it. We can do that as well as connect all the dots from customized email notifications to syncing with your email marketing lists and more.
Custom event registration including customer service support
Custom volunteer registration
Custom sponsorship, participant surveys or other forms
Whether you have an existing program or you’re looking to create one, we can help you craft a program that athletes will love as well as giving you the best bang for your buck. EventPRO knows and works with the best elite athlete coordinators and agents in the sport.
Recruitment including athlete contacts
On-site management & support including athlete interviews
USATF Rules of the Road
We are EventPRO, your support team, helping to bring out your best. Let's talk!