Santa Barbara-based EventPRO has more than 25 years of experience in researching, promoting and organizing running & endurance sports. From start-to-finish, our team provides Big Picture strategy and comprehensive event, media, marketing & PR operational guidance & support for events, organizations and campaigns.

With unparalleled service and attention-to-detail, our main objectives are to enhance, augment and amplify your event & media operations, to help properly frame the event, campaign or theme and to increase the regional & national footprint for our clients. EventPRO also targets the appropriate endemic and non-endemic media throughout the process to maximize engagement, coverage and “buzz”.

EventPRO will consult on a range of areas including, but not limited to media operations, branding, quality control and online & print marketing as well as advertising, sponsorship, feedback & crisis management and also serve as a one stop, unmatched resource for our clients to produce tangible, impactful, memorable, rise above the crowd results.

We also connect our clients with best-in-class partners to support some of our services or requests.

Our Services

Big picture strategy, quality control & branding

No part of your Public Relations, Marketing and Advertising efforts can be developed & implemented well in silos or worse as one-off “jobs”. With a cost-effective minimum monthly retainer, which provides a number of invaluable services, we intimately get to know your event, campaign or project inside-and-out, saving your team time & money with our comprehensive services.

Public Relations

In our industry, public relations is an often overlooked or underappreciated part of an event’s ecosystem, while major sports and large events strategically & consistently adopt PR strategies to rise above the rest. Going beyond just the basic press release, we start with PR as a foundation into your overall event strategy to produce a larger footprint locally, regionally and nationally that provides valuable earned media exposure for your event, sponsors and participants.

  • Press release development, editing & distribution

  • National media outreach & pitches with successful major media placements (contact us for examples)

  • Press conference and related events development

  • Media guide & collateral copy development and editing

  • Branding, framing & Big Picture feedback and strategy

  • Crisis management

Marketing

Communicating effectively to your audience is the single most important thing you can do to sustain your event well into the future. Finding new audiences while speaking to your existing base will allow you to continue to grow in an endurance sports industry environment that is more competitive & diverse than ever.

  • Marketing campaign development

  • Email marketing review & list development

  • Email campaign development & distribution

  • Social platforms, management & metrics: Facebook, Instagram & Twitter

Advertising

Do you know how much you are spending per registered participant? For your money, are you reaching the right, best audiences and on the right websites? We work closely with you to understand your past advertising efforts, where you can grow and how online advertising effectively can lower costs, while reaching more people.

  • Facebook advertising

  • Google advertising

  • Additional online ad placements & calendar listings

On-Site

There is nothing more exciting or pressure-filled than race weekend. From media management to announcing and even getting elite athletes to your starting line, we complement your team so that you can focus on event operations, sponsors and celebrating each and every finisher.

  • Media management, resource & support

  • Announcing, MCing & video interviews

  • Quality control

  • Customer service support

  • Crisis management

Sponsorship Development

One of the most frequently asked questions from clients is: “How can I obtain more sponsorship dollars?” There’s no easy answer here, but we believe great relationships begin first-and-foremost with your internal efforts to cultivate strong relationships locally, regionally and/or nationally. Here we provide guidance as well as a “different set of eyes and ears” to help provide the “right stuff” that you need to seal the deal such as industry data, event analytics, professionally designed collateral and more.

  • Analytics & institutional knowledge

  • Sponsor brochure development & editing

Website

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We provide comprehensive design, editing & quality control services to make sure your brand is professional & engaging, and moreover, your website is setup behind the scenes to maximize your exposure on search engines and news feeds.

  • Website development & launch (see examples of Our Work)

  • Website editing & quality control

  • Custom social content (posts/hashtags) embed blocks for Facebook, Instagram, Twitter, YouTube & Medium

  • Custom leaderboards for records, all-time lists, legacy runners and more

Custom Registration & PARTICIPANT SURVEYING

We work with the best event registration and survey platforms out to suit your needs, but there may be cases where you’d like your own custom registration form for participants, volunteers, sponsor inquiries, you name it. We can do that as well as connect all the dots from customized email notifications to syncing with your email marketing lists and more.

  • Custom event registration including customer service support

  • Custom volunteer registration

  • Custom sponsorship, participant surveys or other forms

Elite Athletes

Whether you have an existing program or you’re looking to create one, we can help you craft a program that athletes will love as well as giving you the best bang for your buck. EventPRO knows and works with the best elite athlete coordinators and agents in the sport.

  • Program development

  • Recruitment including athlete contacts

  • On-site management & support including athlete interviews

  • USATF Rules of the Road

  • Anti-doping consultation

We are EventPRO, your support team, helping to bring out your best. Let's talk!