Santa Barbara-based EventPRO has more than 25 years of experience in researching and promoting running & endurance sports. We provide Big Picture strategy and comprehensive media, marketing and PR operational guidance and support for events, organizations and campaigns.
With unparalleled service and attention-to-detail, our main objectives are to enhance, augment and amplify your media operations, to help properly frame the event, campaign or theme and to increase the regional and national footprint for our clients. EventPRO also targets the appropriate endemic and non-endemic media throughout the process to maximize engagement, coverage and “buzz”.
EventPRO will consult on a range of areas including, but not limited to media operations, branding, online and print marketing as well as quality control, advertising, sponsorship & feedback and also serve as a one-of-a kind, one stop resource for our clients to produce tangible, rise above the crowd results.
We also connect our clients with best-in-class partners to support some of our services or requests.
Big picture strategy, quality control & branding
No part of your Public Relations, Marketing and Advertising efforts can successfully be worked on in silos or worse as one-off “jobs”. We maintain a budget friendly minimum retainer, which on its own provides a number of invaluable services so that we can intimately get to know your event inside and out, allowing us to be an efficient team member saving you money on our wide range of services.
In our industry, public relations is an often overlooked piece of your event’s puzzle, while major sports and large event groups strategically adopt PR strategies to rise above the rest. Going beyond just the humble press release, we start with PR as a window into your overall event strategy to drive a larger share of voice locally, regionally and nationally providing you valuable earned media exposure for your participants and sponsors.
- Press release development, editing & distribution
- Press conference and related events development
- Media guide development and editing
Communicating effectively to your audience is the single most important thing you can do to sustain your event well into the future. Finding new audiences while speaking to your existing base will allow you to continue to grow in an endurance sports industry climate that has more competition than ever.
- Marketing campaign development
- Email marketing review & list development
- Email campaign development & distribution
- Social: Facebook, Instagram & Twitter
Do you know how much you are spending per registered participant? Are you reaching the right audiences and on the right websites? We work with you to understand what has worked in the past, where you can grow and how online advertising effectively can lower costs, while reaching more people.
- Facebook advertising
- Google advertising
- Additional online ad placements & calendar listings
There is nothing more exciting than race weekend. From media management to announcing and even getting elite athletes to your starting line we can complement your team so that you can focus on operations and celebrating each and every finisher.
- Media management & support
- Announcing & MCing
- Quality control
One of the most frequently asked questions from clients is “how can I obtain more sponsorship dollars?” There’s no special answer here, but we believe great relationships begin first and foremost with your own internal efforts to cultivate strong relationships locally, regionally and/or nationally. Where we help is providing you the “stuff” you need to seal the deal - industry data, event analytics, professionally designed collateral and more.
- Analytics & Insights
- Sponsor brochure development
We provide comprehensive design, editing & quality control services to make sure your brand is professional and more-over your website is setup behind the scenes to maximize your exposure on search engines and news feeds.
- Website development
- Website editing & quality control
- Custom social content (posts/hashtags) embed blocks for Facebook, Instagram, Twitter, YouTube & Medium
- Custom leaderboards for records, legacy runners and more
Custom Registration & PARTICIPANT SURVEYING
We can work with the best event registration and survey platforms out there to suit your needs, but there may be cases where you’d like your own custom registration form for participants, volunteers, sponsor inquiries, you name it. We can do that as well as connect all the dots from customized email notifications to syncing with your email marketing lists and more.
- Custom event registration
- Custom volunteer registration
- Custom sponsorship, participant surveys or other forms
Whether you have an existing program or you’re looking to create one, we can help you craft a program that athletes will love and giving you the best bang for your budget. EventPRO works with elite athlete coordinators on both the west coast & east coast.
- Program development
- On-site management
- Anti-doping consultation